Google reviews have many amazing benefits, but sadly, most businesses don’t take advantage of them. We get it, digital marketing can be overwhelming for most small businesses. However, focusing on Google Business reviews is a highly effective way to help your business stand out. Not to mention, it’s completely free!
In this article, the top 5 benefits of using Google reviews to boost your business. But first, let’s cover what are Google Business reviews.
What are Google Business Reviews?
When customers visit your business, they can leave an online review about the service they received by signing into their Google Account. The average rating will show up next to your business, along with the most recent reviews, when people search for similar services in your area.
You’ve likely noticed these ratings if you’ve ever searched for businesses in your area. Maybe it has even influenced your decision to use a particular business because it had more 5-star ratings than its competition?
Either way, positive Google reviews can be a powerful driver of business. Let’s how they can benefit your business.
Top 5 Major Benefits of Google Reviews
Whether you’ve just opened your doors or have decades of experience, here are the top 5 advantages of Google reviews for your business.
Google Reviews Build Customer Trust
The main reason why reviews are such a powerful driver of business is because customers care about social proof.
Social proof is anything– reviews, testimonials, social media shares– that shows potential customers that other people have used your product or service and are encouraging others to do the same. It’s no secret that people tend to trust businesses that more people have visited and reviewed.
In fact, according to local consumer trends, 87% of people read online reviews for local businesses and 79% of people trust online reviews as much as a personal recommendation from a friend or family member. Additionally, Google is the most popular place customers go to read reviews.
Because reviewers have no stake in your business, positive Google Reviews boost your credibility in the eyes of potential consumers. Not only that, but reviews can also show customers how you respond to negative feedback which increases the transparency of your business.
Essentially, Google Reviews showcase your credibility as a business which is essential for building trust with customers.
1. Improve Your Business’s Ranking on Google
When people search for similar products and services in your area, you want your business to show up near the top of the search results in Google. This is called Search Engine Optimization (aka SEO.)
You could have a state-of-the-art website for your business but it won’t get any traffic unless you can rank on the first page of Google. That’s where Google Business Reviews come in. Google wants to be the go-to search engine that people use, therefore, when people are searching for a particular product or service, Google tries to show them the most relevant, high-quality results to keep its users happy.
One way that Google determines whether or not a business is ‘high quality’ is through the number of Google Reviews it has received and how highly people rated it. In other words, Google looks at both the total number of reviews and the subjective rating (number of stars) for each review when deciding whether to include your business in the search results.
Gaining more positive Google Reviews can help your small business outrank larger businesses on Google and differentiate you from the competition.
2. Google Review Boost Traffic to Your Website
We mentioned before that Google Reviews improve your website’s SEO, but did you know that they also improve your click-through rate?
Every customer wants to have the best possible experience when they use a business or service. Naturally, customers are more likely to visit websites for businesses that have high Google Review ratings because they appear to be more reliable. In the mind of the consumer, the more people who have had a positive experience with your business, the more likely they will as well.
In other words, strong ratings on Google will not only expose your business to more potential clients, but it can be powerful enough to convert them into paying customers.
3. Help Attract Local Customers
Another benefit of Google Reviews is that they help you reach more potential customers in your area. If you’ve ever Googled ‘restaurants near me’ then you’ve probably used Google’s ‘Map Pack’ feature (pictured below.) When customers search for related services in your area, Google will display a list of local businesses, their rating, and contact information. It even provides a direct link to your company website and directions to your business via Google Maps.
Appearing on this feature is an easy way to grow your client base because it puts your business in front of customers who are already searching for similar products/services. Plus, having high average ratings can make your business stand out from other local businesses.
4. Gather intel on your customers
Google reviews are an invaluable source of feedback for small businesses. They tell you which products and services your customers are using, what your business is doing well, and what you need to improve on.
Knowing what your customers like and don’t like about your business allows you to effectively evaluate and optimize your business to better serve your customers in future.
Expand Your Customer Base with Google Reviews
When it comes to digital marketing, Google Business Reviews are one of the best ways to build customer trust, improve searchability, convert leads, and gain valuable feedback. Plus, it won’t cost you a dollar.
Of course, there are many review sites out there, like Yelp and Facebook, but Google is a great place to start because it’s most people’s go-to search engine. People view Google reviews as a credible source of information, so why not leverage that to your advantage?
Get ahead by asking your customers to leave a review today.